For CNFSSSD, a brand rooted in brutalist aesthetics and critical reflections on consumerism, I created a launch lookbook that embodied their bold philosophy. Inspired by concrete and metal, the visuals highlight the tension between strength and vulnerability.
The lookbook gained recognition with a feature in GQ Magazine, celebrating CNFSSSD’s ability to elevate streetwear with depth and innovation. This collaboration was a powerful blend of storytelling and raw visual artistry.
Shoot Concept
The idea for the shoot was born during a meeting in a trendy café in Amsterdam. Our styles and visions aligned seamlessly, and we quickly agreed on creating an environment that exuded rawness: concrete, high ceilings, and a minimalist yet edgy, fashionable, stylish look.
The lookbook needed to be playful and diverse, incorporating striking details and unconventional poses. This approach led to the creation of the now-iconic jumping shot. The choice of models was equally inspiring—Timo (the founder) opted for a mix of unique talents, including an international dancer and DJ, an emerging model with a distinct high-fashion appeal, and an international model sourced through an agency.
The result is a dynamic and bold representation of CNFSSSD’s vision, capturing the brand’s essence in every frame.
About CNFSSD
Credits
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