The Mr. Riegillio Pride campaign was not only a celebration of pride and diversity but also a visual spectacle during Gay Pride Amsterdam. My photos were an essential part of the campaign: barricades (banners) along the route were covered with campaign images, and visuals were projected onto large screens at the main stage. This gave the campaign a prominent place at the heart of the festivities, making it visible to a wide and diverse audience. It was an honor to contribute my work to the message of inclusivity and self-expression during one of the world's largest LGBTQ+ events.
Read more
Pride 2023 marked a turning point for Mr. Riegillio with the opening of the House of Riegillio flagship store in Amsterdam and the launch of the brand’s largest campaign to date. During the bustling Pride celebrations in Amsterdam, the stage on Dam Square, flanked by the Royal Palace and City Hall, became the setting for the 2023 Mr. Riegillio fashion show. The event was widely promoted with barrier banners surrounding the stage and twelve billboards spread across the city center, significantly enhancing Mr. Riegillio's visibility.
On Reguliersdwarsstraat, the city’s gay hotspot, the opening of the House of Riegillio flagship store was promoted. Meanwhile, at Beursplein, a gathering spot for fetish enthusiasts during the parade, billboards highlighted the brand’s kink-oriented website. In this way, Mr. Riegillio seamlessly connected with the diverse and vibrant Pride celebrations.
The launch of the House of Riegillio flagship store marked an important moment in the brand’s history. The event exuded a unique combination of fashion, culture, and inclusivity, perfectly aligned with the energetic atmosphere of Pride. The fashion show stage on Dam Square, a location with strong historical and cultural significance, underscored Mr. Riegillio’s central role in the festivities.
Credits
Comments